Re: 2 Guys and Newspaper Advertising

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Re: 2 Guys and Newspaper Advertising

billkatz	29 Sep 2005 23:10
> So I had 2 newspaper ad salespeople stop in my office today presenting > me with advertising opportunities for a new local newspaper. > They claim: AFAIK, there's no better advertising than happy patients and word of mouth. Many of your patients will tell their friends, if asked. I know I've sent at least twenty people to my dentist... and the price is right too... ;*)

dr shad j lewis (via google)

29 Sep 2005 22:55

So I had 2 newspaper ad salespeople stop in my office today presenting
me with advertising opportunities for a new local newspaper.

They claim:

#1 - Reach some 15,000 homes and some 40,000+ readers ever week.

#2 - Extremely attractive advertising rates. A 1/4 page ad costs less
than 3 cents per home.

#3 - It's a free publication.

#4 - It's highly-visible throughout local communities.

I asked these questions:

How many copies are printed? They replied 8,000.

How are they distributed? They are on a newspaper stand at this
supermarket.

Anywhere else? No, not yet.

A 4x6 ad will cost $150. 13 weeks will cost 1514.70 with a 15%
discount. Big deal.

I wonder how they came up with their statistics. Makes me wonder...

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