Obviously there's a lot of confusion in terminology in the business.
One of my peeves is your (and the very common) use of the term "well
vision" to describe the famous "routine eye exam" or whatever you want
to call it. Well vision? How can vision be well or sick? It's an
oxymoron.
The fact is, the "average" eye exam in the US consists not only of
refraction, binocularity eval. and "screening" for eye disease. It has
evolved into a very comprehensive encounter that covers lots of medical
areas, and calling it a well vision exam is about like calling it a
refraction.
It would be nice if everything could be as compartmentalized as you'd
like it to be, but it isn't. So relax a bit and go ahead and diagnose
that dry eye along with the myopia. Sure, the patient is getting a
bargain (and so are the insurance carriers). But your patients will love
you for it and become very faithful.
If it's going to involve significant time/effort to handle a medical
issue, make sure you're prepared to immediately refer them out if you
don't take their insurance or they don't want to pay for it. I think
advance warning (via a brochure or other info item) about this
possibility is is order, esp. for those on HMOs.
This is a big problem, but it is manageable. Just bill medically when
you can, and refer out when you can't, unless your patients want to pay,
as some do, just to avoid the hassle.
>Obviously there's a lot of confusion in terminology in the business.
>One of my peeves is your (and the very common) use of the term "well
>vision" to describe the famous "routine eye exam" or whatever you want
>to call it. Well vision? How can vision be well or sick? It's an
>oxymoron.
It's a stupid term, I agree.
>The fact is, the "average" eye exam in the US consists not only of
>refraction, binocularity eval. and "screening" for eye disease. It has
>evolved into a very comprehensive encounter that covers lots of medical
>areas, and calling it a well vision exam is about like calling it a
>refraction.
Right.
Here is the "problem" that you are well aware of: Vision discount
plans (e.g., VSP standard plan, EyeMed, Medical Eye Services, etc.)
typically will only cover ONE examination per year.
So it is not possible to treat conditions that require non-routine
follow-up visits without (1) the patient or their MEDICAL insurance
paying or (2) doctor doing it for free. There are a myriad of
conditions we are talking about here: conjunctivitis, dry eye,
amblyopia, GPC, glaucoma, episcleritis, amblyopia therapy, acute
posterior vitreous detachment, etc.
And the problem that follows from this is that the vast majority of
patients are unaware of this fact. They think their vision discount
plan covers everything eye related for one co-pay no matter how
complex or how many follow-up visits are required.
>It would be nice if everything could be as compartmentalized as you'd
>like it to be, but it isn't. So relax a bit and go ahead and diagnose
>that dry eye along with the myopia.
The "dry eye diagnosis" isn't even the big problem. The patients,
especially with dry eye, want the doctor to come up with a therapy
regimen.
And they want this without having to pay for the dry eye workup nor do
they want to have to pay for the follow-up visits to judge the
response to therapy. Not fair to the cash paying patients, not fair
to those patients with major medical insurance, and not fair to the
doctor. Chair time simply costs money.
>Sure, the patient is getting a bargain (and so are the insurance
>carriers).
The patient wins and the insurance company wins while the doctor gets
screwed. ODs are infamous for this -- giving away their services for
free.
>But your patients will love you for it and become very faithful.
And why wouldn't they -- who doesn't love free stuff?
But I refuse to do it unless it is a situation where the patient
simply cannot afford to pay.
I'm talking about the homeless man, not the man who can't afford to
pay because if he does, he won't be able to go to Ruth's Criss this
week then. And I'm not talking about the man who doesn't want to go
through the HMO hassle to get the condition treated, but on the other
hand doesn't want to pay out of pocket for it either. In other words,
he could pay for it but wants the doctor to do it for free.
It's like the eye doctor who hands out five contact lens starter kits
and tells their patients to come back whenever they need more. Or the
eye doctor who hands out three sample bottles of ZYMAR to treat a
patients bacterial keratitis rather than giving them one sample bottle
and having the patient pay for the script or copay for the script.
The patients love the doctor and will become very faithful to the
doctor who does this, and the patient/insurance carriers are getting a
bargain while the contact lens solution/pharmaceutical companies are
getting screwed.
I won't do that either.
>If it's going to involve significant time/effort to handle a medical
>issue, make sure you're prepared to immediately refer them out if you
>don't take their insurance or they don't want to pay for it. I think
>advance warning (via a brochure or other info item) about this
>possibility is is order, esp. for those on HMOs.
Anyone have some brochure or info like this that they'd care to share?
>This is a big problem, but it is manageable. Just bill medically when
>you can, and refer out when you can't, unless your patients want to pay,
>as some do, just to avoid the hassle.
Bottom line: I'm trying to find out what other docs do to manage this
problem and see if they have some methods I can incorporate into our
practice to make this problem less of a headache.
And as Dr. Stacy is well aware, for the vast majority of ODs in urban
California, the option of not taking vision discount plans is not
realistic for 99% of us.
William Stacy, O.D. - 17 Feb 2007 20:44 GMT
I've been pretty slow to implement it, but my plan is to ask for both
vision plan and medical plan information before the appointment is set.
If it's not available or otherwise impossible, I will have the front
office try again at checkin time. Run copies of anything they have on
either/both plans, regardless of what the "chief complaint" is.
While I'm doing the exam, staff is checking on any insurance they
already haven't done, and if they run into any uncertainty at all as to
whether we will get paid, have another document for the patient to sign
that clearly specifies patient/family responsibility for anything that
is either not covered by their insurance, or not payable to me directly
by any insurance.
Staff can interrupt me and I can stop the exam if the patient balks.
The thing I hate more than anything else is the patient getting the
service/materials from me, then they get paid by their insurance based
on my claim, and then they refuse to pay me! Talk about adding insult
to injury. I had this happen in Dec. and I will taking the guy to small
claims court, which I rarely do.
Another hint, get payment for any "extras" that you know will not be
covered before ordering anything, regardless of the plan. At least that
will cover some of the insult that might be added to injury, if not the
out of pocket costs.
> Anyone have some brochure or info like this that they'd care to share?
>
[quoted text clipped - 9 lines]
> California, the option of not taking vision discount plans is not
> realistic for 99% of us.
Dr. Leukoma - 18 Feb 2007 02:29 GMT
> I've been pretty slow to implement it, but my plan is to ask for both
> vision plan and medical plan information before the appointment is set.
[quoted text clipped - 36 lines]
>
> - Show quoted text -
That's what we do as well. We get all insurance upfront, medical as
well as vision, and bill for every nickle and dime.
DrG