Hello,
I have a friend who has a pretty successful private practice in
optometry. He has an optical store for designer frames, glasses,
contacts, and sunglasses. His brother does the eye examines, and he has
a surgeon as well that does lasik, cataract and other eye surgeries. He
also has a guy that cuts lenses for him and has all the machines there
too.

I want to build him a website like 1800contacts.com. I was wondering if
any optometrists could offer any insight on how he will react to this,
and what big benefits he will look for. I am pushing the benefits of
expanding nationally without the overhead of sticks and bricks.

Also, do any of you guys have good marketing specials you've run to
attract customers? I was thinking of a pair of free sunglasses with
your first purchase, or free shipping. What do you guys think, and what
do your customers look for?

Thanks!