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Medical Forum / General / Pharmacy / November 2004

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Vioxx Promotion

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Pumbaa - 08 Nov 2004 17:37 GMT
Quoted from: AARP Bulletin November 2004, Vol. 45 No. 10 from article, "The
Insiders" By Patricia Barry.

"Doctors were paid $250 to $2,500 to promote Vioxx at 'roundtable'
discussions or larger dinner meetings." says Arthur Kuebel, who had a
13-year career promoting drugs to physicians.  End of quotes.

My wife's sister, who works for a doctor in Florida, says this kind of thing
is common.  Also as we know, salespeople give boxes and boxes of "free
samples" to physicians to encourage them to order a certain medication for
their patients.
computernewby - 08 Nov 2004 18:37 GMT
God fordbid a salesperson gives away samples to promote its product.  Is
there something wrong with this?

I take it your not affiliated with the healtcare industry at all.  Or any
other sales business?

> Quoted from: AARP Bulletin November 2004, Vol. 45 No. 10 from article,
> "The
[quoted text clipped - 9 lines]
> samples" to physicians to encourage them to order a certain medication for
> their patients.
Pumbaa - 09 Nov 2004 02:01 GMT
I am a retired pharmacist.  Let the drug companies sample the medication via
pharmacies like Lederle has done in the past.  The doctor does not need the
sample as he does not personally take it. If he is going to use it to treat
himself then let the drug company give it to him.  Let the drug companies
give out samples to patients who actually need them and can afford them with
a free Rx plan. But why start a patient on an expensive medication that he
can't afford to purchase? Why give the most expensive medication to patients
that don't have two pennies to rub together? The doctor should write  a Rx
on a special drug company supplied blank and the patient takes it to the
pharmacy of his choice.  His pharmacist fills the Rx and then the drug
company pays the pharmacy for the drug plus a dispensing fee.

I don't care for the idea of the pharmaceutical industry cutting the
pharmacy completely out of the picture.  You have people who are not
pharmacists labeling prescription medication and giving it out. (If they
label it at all) Often the samples are pitched in a paper bag (if you are
lucky) and the bag has no patients name on it, no directions for
administration, no doctor's name, etc. The pharmaceutical industry in
general is too cheap to pay a pharmacist to dispense it and keep proper
records.  And I bet if you checked the dumpster behind a doctor's office you
would find all sorts of medication samples in the trash that could be stolen
from the bags.

In general the most I ever got from a drug salesmen when I was working
retail pharmacy was some cheap ball point pens or maybe a note pad.  These
people would not even leave one box of samples at the pharmacy for the staff
to look at. God forbid we might give it away or even sell it!

> God fordbid a salesperson gives away samples to promote its product.  Is
> there something wrong with this?
>
> I take it your not affiliated with the healtcare industry at all.  Or any
> other sales business?
Wayne Alan Simon - 09 Nov 2004 08:03 GMT
yea marketing for maximum sales sux when it comes to legend drugs.
GJ & DGM - 13 Nov 2004 22:30 GMT
I am a current independent pharmacy owner who works in a clinic
building, so thus I get many patients coming over to fill Rx's.  The
clinic wanted me here for the convenience of their patients.

Problem is, in the excitement of starting a new pharmacy, I neglected
to touch on the problem of sampling interfering with business.  Now I
am paying the price...they say they give samples to the uninsured, but
I see people with insurance with these 'bags' in their hands.  They
even have the audacity to ask me questions about these freakin samples
that I have no responsbility to provide the counseling for!

Several months after opening, I broached the subject with my landlord
(an MD in the clinic)...alls I got was 'its hard to change physicians
habits'...not even any kind of offer to manage their samples or
anything, let alone get paid for it!  Gosh, that'd be a crime! (lol)

I lecture every rep who comes in with the free pens and pads to stop
sampling or at least minimize what they leave.  It goes against their
own credit when they don't allow product to move off of my pharmacy
shelf, so its in the best interest to encourage vouchering or
lessening the freebies they leave.

Most agree, but claim that their competitors leave samples, so they
are forced to leave theirs.  That's where the big issue with this
outdated Prescription Drug Marketing Act comes into play...and the
reason we don't have them in the pharmacy is due to some sour
pharmacists from the past that repackaged them and sold them as real
product.

Anyway, that's my 2c.

PS: Anyone that wants to engage in private email conversation about
this or any other issues affecting independent pharmacy, feel free to
email me.  I love discussing cognitive services too!

madisonrph
 
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