yea marketing for maximum sales sux when it comes to legend drugs.
I am a current independent pharmacy owner who works in a clinic
building, so thus I get many patients coming over to fill Rx's. The
clinic wanted me here for the convenience of their patients.
Problem is, in the excitement of starting a new pharmacy, I neglected
to touch on the problem of sampling interfering with business. Now I
am paying the price...they say they give samples to the uninsured, but
I see people with insurance with these 'bags' in their hands. They
even have the audacity to ask me questions about these freakin samples
that I have no responsbility to provide the counseling for!
Several months after opening, I broached the subject with my landlord
(an MD in the clinic)...alls I got was 'its hard to change physicians
habits'...not even any kind of offer to manage their samples or
anything, let alone get paid for it! Gosh, that'd be a crime! (lol)
I lecture every rep who comes in with the free pens and pads to stop
sampling or at least minimize what they leave. It goes against their
own credit when they don't allow product to move off of my pharmacy
shelf, so its in the best interest to encourage vouchering or
lessening the freebies they leave.
Most agree, but claim that their competitors leave samples, so they
are forced to leave theirs. That's where the big issue with this
outdated Prescription Drug Marketing Act comes into play...and the
reason we don't have them in the pharmacy is due to some sour
pharmacists from the past that repackaged them and sold them as real
product.
Anyway, that's my 2c.
PS: Anyone that wants to engage in private email conversation about
this or any other issues affecting independent pharmacy, feel free to
email me. I love discussing cognitive services too!
madisonrph