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Medical Forum / General / Pharmacy / June 2004Conspiracy theory
Prilosec OTC is shorted while Nexium DTC ads are increased tenfold - including coupons in major newspapers. And Prilosec OTC ads have slowed to a crawl. Hmmmm...... Naww surely not. how about a marketing plan? I'm pretty sure Prilosec OTC is a revenue disappointment, as it costs about 1/4 of the RX price. They know that nobody will buy a box labeled $120. However, their willingness to cut the price so sharply shows how big their margins are, doesn't it? cjrph > Prilosec OTC is shorted while Nexium DTC ads are increased tenfold - > including coupons in major newspapers. > And Prilosec OTC ads have slowed to a crawl. > Hmmmm...... > Naww surely not. |
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