PowerBar Founder Maxwell Dies at 51 (heart attack)

http://www.nytimes.com/aponline/national/AP-Obit-Maxwell.html

PowerBar Founder Maxwell Dies at 51

By THE ASSOCIATED PRESS
March 20, 2004

SAN ANSELMO, Calif. (AP) -- Brian Maxwell, founder of the
multimillion-dollar PowerBar empire and a former world-
class marathon runner, has died of a heart attack,
friends said. He was 51.

Maxwell collapsed Friday at a post office, and emergency
personnel were unable to resuscitate him after workers
called 911. He was taken to a local hospital where he was
pronounced dead.

Maxwell and his wife Jennifer, a nutritionist, co-founded
the popular energy bar company in 1986 and began selling
PowerBars out of their kitchen.

Over the next decade, the Berkeley, Calif.-based firm
grew to $150 million in sales and 300 employees. In March
2000, the couple sold the company to Nestle SA for a
reported $375 million.

Maxwell, who was born in London but grew up in Toronto,
represented Canada in many international competitions as
a long-distance runner. He was part of the 1980 Olympic
team that boycotted the games in Moscow

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From the PowerBar web site:

1: How does PowerBar® Performance provide energy?

Approximately 75% of the energy in a PowerBar® Performance bar comes
from carbohydrates. Simple carbohydrates (40 – 45% of total
carbohydrates) are in the form of glucose and fructose derived from
corn, grapes and pears. Complex carbohydrates (50-55% of total
carbohydrates), in the form of maltodextrin, brown rice, and oat bran,
offer a longer lasting source of energy. Each PowerBar® Performance
bar is also fortified with 100% daily values of the eight B-complex
vitamins important to energy metabolism. And approximately 15-17% of
the calories in PowerBar® Performance bars come from a high quality
source of protein that aids muscle growth and recovery.

 
2: What are some of the other nutritional advantages of PowerBar®
Performance bars?

Low Fat. Only 8 – 13% of PowerBar® Performance calories come from fat,
making the bar an excellent, low fat, easy-to-digest energy source.
High Quality Milk Protein (lactose removed). PowerBar® Performance
bars contain high-quality milk protein that has been processed to
remove lactose. Milk protein is a complete protein, providing all of
the essential amino acids required by the human body. Amino acids aid
in repair, growth, and development of muscle. Please see information
below about lactose intolerance.
Branched Chain Amino Acids. High-quality amino acids (leucine, valine
and isoleucine) are added to each PowerBar® Performance bar.
Vitamins and Minerals. PowerBar® Performance delivers vitamins and
minerals vital for aiding energy metabolism, including 100% daily
values of the antioxidant vitamins C and E, all eight B-complex
vitamins, and 30-35% Daily Value of essential minerals such as Iron,
Zinc, Calcium, Magnesium and Chromium. That means each PowerBar®
Performance is a rich source of essential vitamins and minerals.
Fiber. The oat bran in a PowerBar® Performance bar provides high
quality soluble fiber.
Caffeine: Caffeine can help increase mental alertness. Our Cappuccino
flavor contains approximately 25mg of caffeine (equivalent to about 8
oz. of soda or 4 oz. of coffee). Chocolate and Chocolate Peanut Butter
contain approximately 15mg of caffeine.
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Deja vu all over again. Didn't Jim Fixx advocate a high carb diet too?

TC