"Your objective is to close the sale right there," Collette said.

An even newer initiative is to introduce advertising, coupons, and
vouchers for free samples directly to the hospital bedside through a
specialized TV-Internet device. Larry Grossman, chief executive of
Media Encounters, which markets the devices, said the company has
signed up 100 hospitals around the country to start offering the
service. According to a description on the Media Encounters website,
the device is ''a hospital bedside appliance providing patients and
their loved ones with information, education, entertainment, and
communication."

(Tiny url 'comment' uninteneded but completely appropriate.)
http://tinyurl.com/4wonx
http://www.boston.com/business/articles/2005/03/02/unfazed_by_attacks_marketers_
plan_new_ad_strategies_for_drugs?mode=PF

Unfazed by attacks, marketers plan more aggressive strategies
By Christopher Rowland, Globe Staff  |  March 2, 2005
The Boston Globe

"The objective of our advertising is to break through barriers people
have to taking action around their health and to encourage appropriate
patients to speak to their doctors," said Dorothy Wetzel, Pfizer vice
president for consumer marketing."


Zee