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Medical Forum / Diseases and Disorders / Hepatitis / October 2005Hep C treatment advertising
"If Hep C was attacking your face instead of your liver you'd do something about it". <photo of a man's face half rotted away> "Ready to fight back?" Full page ad in the NY Daily News. Directs you to hepcfight.com, a site run by Roche. It's pretty hard sell, but not much different than many of people's opinions here. Wow, Have not seen it but it dosen't surprize me. This stuff must be a money maker for them. Ron > Wow, > Have not seen it but it dosen't surprize me. This stuff > must be a money maker for them. > > Ron A moneymaker for who? Who? The people who ran the fear factor ad. Roche. It worked to get Bush elected. I suppose if it worked for Bush it could work for Roche. Ron > Who? > The people who ran the fear factor ad. Roche. It worked > to get Bush elected. I suppose if it worked for Bush it could work for > Roche. I understand the sentiment but I like the idea of the ad: if you could see what was being done to your liver you might not so easily decide to postpone treatment. Of course that makes it very cruel to the people who can't do treatment or for whom it didn't work. Gordo >> Who? >> The people who ran the fear factor ad. Roche. It worked [quoted text clipped - 7 lines] > or for whom it didn't work. > Gordo Yeah, what Gordo said! Waterspider > "If Hep C was attacking your face instead of your liver you'd do > something about it". [quoted text clipped - 5 lines] > Full page ad in the NY Daily News. Directs you to hepcfight.com, a site > run by Roche. Uh... I've just visited the web site, there's a copy of the photo published by the newspaper, it is quite shocking, isn't it? > It's pretty hard sell, but not much different than many of people's > opinions here. In my opinion, it is _really_ important that knowledge about HepC and its existence is spreaded, every day. Somebody doesn't actually know anything about this disease, and I'm even talking about people who might have it. So, let's hope that the "same-old-story" about HepC, the "silent epidemic" about which _almost_ nobody cares about, is finally going to finish. Cheers, jeeb. P.S.: Gordo, how are you? so did you get your SVR? > > "If Hep C was attacking your face instead of your liver you'd do > > something about it". [quoted text clipped - 8 lines] > Uh... I've just visited the web site, there's a copy of the photo > published by the newspaper, it is quite shocking, isn't it? Yes. Imagine that full-page in your morning paper, unexpected. [...] > P.S.: Gordo, how are you? so did you get your SVR? Doing great. Had some depression issues and am taking an anti-d that seems to be working. My last Hep C VL was 7 months after finishing tx and it was clear so I've officially got an SVR! Gordo Gordo Wrote: > Doing great. [...] My last Hep C VL was 7 months after finishing tx > and it was clear so I've officially got an SVR! :-) That is great, Gordo! Congratulations, I am really, really happy for you. Cheers, jeeb. > Gordo Wrote: > [quoted text clipped - 3 lines] > :-) That is great, Gordo! > Congratulations, I am really, really happy for you. Thanks. Fingers crossed for you as well. G I would not object to this ad if it were a public info spot. If it had to do with the condition of your lungs and the death of 186,000 smokers every year or the condition of your liver from drinking with who knows how many deaths each year. However this ad is for the sale of a drug from a drug company. Ron >I would not object to this ad if it were a public info spot. If it had >to do with the condition of your lungs and the death of 186,000 smokers >every year or the condition of your liver from drinking with who knows >how many deaths each year. However this ad is for the sale of a drug >from a drug company. And your problem with that is... what? If you'd actually look at the site, you'd see that it's relatively neutral, and doesn't push Roche's drugs specifically. It does push treatment, but so does every responsible HCV advocate. Raising awareness of HCV is a good thing, no matter what motives are behind it. Thomas  SignatureTo reach me, complete my last name in the address. >I would not object to this ad if it were a public info spot. If it had > to do with the condition of your lungs and the death of 186,000 smokers [quoted text clipped - 3 lines] > > Ron Um... so... if there was absolutely no possibility of curing hep C, if there was no treatment available, then you'd approve of the ad??? Waterspider That's a hell of a good point. Hesitancy for tx would diminish drastically if your face looked like your liver. People whose livers are all scarred don't act as quickly as those with melonoma torturing their face. We should treat what our insides look like just as we would our outsides . bri She is all that I have left, and music is her name. Hey, Spunky's face looks great. He's pretty damn handsome for a liver......and he's had the hep for ages. Elmo http://community.webtv.net/elmoemerson/DocElmosHepFile http://community.webtv.net/elmoemerson/TheFamilyAlbum I have seen seen Spunky. He's quite revolting, but he has a certain aristacratic mug. I do believe I"d like to bond with Spunky-----medically speaking. He looks like a fiesty specimen. Hey elmo. Hope things are ok bro. Arghh, bri She is all that I have left, and music is her name. Re: Spunky (Elmo on spunky) Group: alt.support.hepatitis-c Date: Thu, Sep 29, 2005, 1:23pm (CDT+1) From: huh03@webtv.net (Bri Kid) I have seen seen Spunky. He's quite revolting, but he has a certain aristacratic mug. I do believe I"d like to bond with Spunky-----medically speaking. He looks like a fiesty specimen. Hey elmo. Hope things are ok bro. Arghh, bri /////////// I don't think you really want Spunky....liverally speaking. He's got the hep, although he's improved since being removed from the patient. Besides, we'd miss him around the office here. Doc http://community.webtv.net/elmoemerson/DocElmosHepFile http://community.webtv.net/elmoemerson/TheFamilyAlbum Re Hep C treament advertising This is the second picture in that ad that I have seen. The first looked like a boxer after a fight. It was brought to my attention from a neighbor who knows how it's been for me. I think it works because how many times have you been told you look too good to be sick! I get it all the time. In your face, a full page ad running weekly? It's about time. Who cares if it's drug co supported, it is calling attention to something that people still don't get about the disease. > Re Hep C treament advertising > [quoted text clipped - 6 lines] > Who cares if it's drug co supported, it is calling attention to > something that people still don't get about the disease. Well put, Sami. Waterspider |
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