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http://groups.yahoo.com/group/aspartameNM/message/1205
soda pop firms limit sales in public schools: need to research food
allergies: Chris Mercer, BeverageDaily.com of Novisgroup.com: Murray
2005.08.17

Novis, based in France, deserves praise for their fine business news
service, which provides free daily newsletters on dozens of nutrition areas,
including almost every day fairly objective, up-to-date reports on issues of
healthy, toxin-free foods and beverages-- such as BeverageDaily.com.
feedback@BeverageDaily.com

Chris Mercer is editor on BeverageDaily.com and DairyReporter.com. He has
also worked as a freelance writer and researcher for other media including
BBC Radio 4.  Send any comments to Chris at chris.mercer@novisgroup.com .

http://www.beveragedaily.com/news/news-ng.asp?n=61931-soft-drinks-school

News Headlines   Industry & Markets Homepage > Industry & Markets > Pepsi
and co...

Pepsi and co launch soft drinks school ban   By Chris Mercer

Related News

Corn refiners challenge validity of fructose study

Health concerns see UK soft drinks consumption fall

Fructose in soft drinks linked to body fat increase

Soft drinks industry mulls voluntary school ban

Children should reject soft drinks to stay healthy

Coke milks beverage market

17/08/2005 - Consumer health trends and political pressure have pushed
America's soft drinks industry to ban fizzy sodas from elementary schools,
and radically reduce their presence in others, in favour of juice, water and
energy products.

PepsiCo quickly announced its support for the policy, which has been
developed and adopted by the American Beverage Association (ABA).

The voluntary regulation means producers will only sell water and 100 per
cent juice in elementary schools.

There will be no full-calorie soft drinks in middle schools until after
school, including juices with five per cent or less juice, and bottled
water, juice and sports drinks will make up half of the offering in high
schools.

ABA said it was encouraging all firms involved in beverage sales to sign up
to its new code.

Association president Susan Neely said the policy was a "common-sense"
solution to child obesity worries in the US, and showed that the soft drinks
industry was listening to the concerns of parents.

Soft drinks makers have come under intense pressure from health campaigners
in the face of America's worsening obesity crisis.

And the industry will hope the new move can stave off the threat of legal
action.

California Governor Arnold Schwarzenegger is pushing ahead with legislation
that would extend a ban on soft drinks in elementary schools to high
schools, while soft drinks firms are reported to have spent more than
$250,000 lobbying against proposals to ban fizzy drinks and junk food from
schools in Connecticut.

But, the voluntary regulation also reflects the desire of many soft drinks
players to give their non-carbonated drinks portfolios more importance,
in recognition of consumer health trends away from sugra-laden, fizzy sodas.

Both Coca-Cola and PepsiCo have recorded slower growth for their trademark
fizzy colas during the last year.

And both have openly stated their intentions to build up a better
low-calorie and non-carbonated range as water, juices and reduced or
no-sugar drinks have begun to lead the sector forward.

Coca-Cola has launched a raft of products, such as the sugar free energy
drink, Throttle, and Coca Cola Zero, since the start of 2005.

PepsiCo has followed suit with similar launches, including revamping its
one-calorie drink - Pepsi One - using Tate & Lyle's sucralose sweetener
Splenda.

In any case, the voluntary school ban is a principled position that the
industry can afford to take.

It already has a general practice of not selling carbonated soft drinks to
students in elementary schools.

School sales don't represent significant revenue for beverage companies
either.

For Coke, schools make up less than 1 percent of sales in North America.

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http://www.ameribev.org/about/contact.asp

American Beverage Association
[ previously named National Soft Drink Association, which on May 7, 1983
strongly rejected aspartame for soft drinks in a 30-page review, of which 6
pages were quoted in the USA Congresional Record-- Senate  on May 7, 1985:
http://users.westnet.gr/~cgian/nsda.txt

"G. D. Searle and Company has not demonstrated to a reasonable
certainty that the use of aspartame in soft drinks, without quantitative
limitations, will not adversely affect human health as a result of the
changes such use is likely to cause in brain chemistry and under certain
reasonably anticipated conditions of use."

    "For these reasons, Searle has not met its burden of demonstrating
to a reasonable certainty that the unlimited use of aspartame,
especially in combination with carbohydrates, will not adversely affect
human health. The questions posed by Dr. Wurtman are significant because
of the seriousness of the potential effects (e.g., changes in blood
pressure) and because of aspartame's anticipated widespread use--use
that includes consumption by potentially vulnerable sub-groups, such as
children, pregnant women and hypertensives."

  "Specifically, Searle has not met its burdens under section 409....
to demonstrate that aspartame is safe and functional for use in soft
drinks."

     "Collectively, the extensive deficiencies in the stability studies
conducted by Searle to demonstrate that aspartame and its degradation
products are safe in soft drinks intended to be sold in the United
States, render those studies inadequate and unreliable."   ]

1101 16 th St. NW  Washington, DC 20036
(202) 463- 6732  Fax  (202) 659-5349
Press Questions: (202) 463-6770   info@ameribev.org
****************************************************************

http://www.foodnavigator.com/news/news-ng.asp?id=61049-food-intolerance-a

News Headlines   Science & Nutrition
Science & Nutrition > Food intolerance: a...

Weekly Comment
Food intolerance: a scientific void

Related News

Health trends drive soy milk craze

Food authority issues warning over low-cal sweetener

New information technology for food products developed

Valio's lactose-free product reaches Switzerland

Euromed certified Kosher

Heinz recall

04/07/2005 - It is time to draw on science to establish once and for all
whether food intolerance is just a source of succour for hypochondriacs, or
whether it is genuinely a modern scourge.

That means less mud-throwing and a lot more commitment -- from governments,
health services and the food industry -- to clinical studies that will
unravel an issue we barely understand.

In the absence of data, gut feelings are leading to an explosion in
self-diagnosis.
The UK dairy council claims that 45 per cent of Britons now believe they are
intolerant to food of one sort or another.

Earlier research by the British Nutrition Foundation put the figure for
British people classifying themselves as food intolerant at one-fifth of the
population.
But the same study reported that while doctors generally thought food
intolerance was rising, there were no medical investigations available to
support or refute the claim.

Indeed, some of the evidence suggests that there is nothing so likely to
produce food intolerance as cutting out specific foods:
meaning that the current surge in awareness of allergies as a potential
health problem may end up putting in place a food-intolerant population of
the future.

As it is, the lack of evidence is now leading to deeply entrenched emotional
stances.

Last autumn, I was contacted by someone from the 'industrial bread project'.
He told me that the method of modern, industrial bread-baking was
contributing to an increase in allergies like gluten intolerance.

Journalist Felicity Lawrence also alluded to this problem in her 2004 book
'Not On The Label'.
And, within the last two months, Carole Caplin has warned against promoting
milk consumption because of rising milk allergy, in her column for the UK's
second best-selling Sunday newspaper, the Mail on Sunday.
She also wrote another article entitled: 'How to wean yourself off milk'.

This kind of campaigning stance has only pushed the food industry the other
way. The UK Dairy Council put out a press release rubbishing Caplin's
stance,
while a senior figure in the bakery industry has completely rejected any
problem with industrial bread in the strongest of terms.

There is too much hot air being blown around here.

We need more quality research into the whole idea of food intolerance.
This research needs to include real patients and address the fact that
current diagnosis testing is not up to the job.

Only then may food intolerance come in from the fringes of medical thinking
too.
The problem lacks resources and respect on the mainstream health service,
but a vicious circle develops as patients are forced to seek 'alternative'
practitioners.
This only dents further the credibility of patients -- who may be suffering
genuine allergies -- with the science-based mainstream.

Sure, some studies have been done and a variety of books have been written,
but not in the form or the depth necessary for us to be clear whether the
planet earth is flat, or in fact round.

Yet, food intolerance is a problem.
Food intolerances and allergies do exist, possibly in greater numbers than
is now thought in some circles, and we should not shy away from it.

New statistics from the European Federation of Allergy and Airways Diseases
Patients' Associations claim that four per cent of adults and eight per cent
of children in the EU now have food allergies.

The list of ingredients with the potential to cause allergies or
intolerances continues to grow, including nuts, wheat, eggs, tomatoes, dairy
(lactose), yeast, seafood, soy and even citrus fruits.

However, unless an allergic reaction in the body can be proved, as with the
gluten allergy in coeliac disease, symptoms of food intolerance sufferers
remain very generic.
They may include a range of problems, such as depression and migraines to
bloating and abdominal pains.

And, food companies should care because their situation is about to get very
hairy.

From 25 November this year, the EU will begin enforcing new rules requiring
food firms to declare on labels whether a product contains potential food
allergens.

You can almost hear the lawyers drooling.

Accurate diagnosis of patients and competent testing for allergen content
will be essential for the food industry.

Several firms have launched testing kits for potential allergen content,
while a new Food Allergy Research Consortium has just been launched in the
US with $17 million for five-year's research.

These are at least steps in the right direction,
yet it will take a lot more money and a lot more commitment to serious
medical study to improve knowledge of food intolerance worldwide.

Now is the time to lay down the placards and get on with it.
***************************************************************

http://www.efanet.org/
European Federation of Allergy and Airway Diseases Patients Association
EFA Central Office  Avenue Louise 327  1050 Brussels  Belgium
Tel: +32 (0) 2 646 9945  Fax: +32 (0) 2 646 4116  info@efanet.org
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Rich Murray, MA  Room For All  rmforall@comcast.net  505-501-2298
1943 Otowi Road    Santa Fe, New Mexico 87505   USA
http://groups.yahoo.com/group/aspartameNM/messages
group with 146 members, 1,205 posts in a public, searchable archive

http://groups.yahoo.com/group/aspartameNM/message/1186
aspartame induces lymphomas and leukaemias in rats, free full plain text, M
Soffritti, F Belpoggi, DD Esposti, L Lambertini, 2005 April, 2005.07.14:
main results agree with their previous methanol and formaldehyde studies,
Murray 2005.07.19

http://groups.yahoo.com/group/aspartameNM/message/1185
Ramazzini Institute (Italy) lifetime study with 1800 rats shows aspartame at
human use levels causes cancer (methanol, formaldehyde, formic acid), M
Soffritti and F Belpoggi: Felicity Lawrence, The Guardian (UK): Murray
2005.07.15

http://groups.yahoo.com/group/aspartameNM/message/1189
Michael F Jacobson of CSPI now and in 1985 re aspartame toxicity, letter to
FDA Commissioner Lester Crawford; California OEHHA aspartame critique
2004.03.12; Center for Consumer Freedom denounces CSPI: Murray 2004.07.27

http://groups.yahoo.com/group/aspartameNM/message/1045
http://www.holisticmed.com/aspartame/scf2002-response.htm
Mark Gold exhaustively critiques European Commission Scientific
Committee on Food re aspartame ( 2002.12.04 ): 59 pages, 230 references

http://www.HolisticMed.com/aspartame    mgold@holisticmed.com
Aspartame Toxicity Information Center    Mark D. Gold
12 East Side Drive #2-18 Concord, NH 03301     603-225-2100
http://www.holisticmed.com/aspartame/abuse/methanol.html
"Scientific Abuse in Aspartame Research"

Gold points out that industry methanol assays were too insensitive to
properly measure blood methanol levels.  ]

Fully 11% of aspartame is methanol--  1,120 mg aspartame  in 2 L diet soda,
almost six 12-oz cans,  gives 123 mg methanol (wood alcohol).   If 30% of
the methanol is turned into formaldehyde, the amount of formaldehyde is 18
times the USA EPA limit for daily formaldehyde in drinking water, 2 mg in 2
L water.

http://groups.yahoo.com/group/aspartameNM/message/835
ATSDR: EPA limit 1 ppm formaldehyde in drinking water July 1999:
Murray 2002.05.30 rmforall

Aspartame is made of phenylalanine (50% by weight) and aspartic acid (39%),
both ordinary amino acids, bound loosely together by methanol (wood alcohol,
11%).   The readily released methanol from aspartame is within hours turned
by the liver into formaldehyde and then formic acid, both potent, cumulative
toxins.

http://groups.yahoo.com/group/aspartameNM/message/1182
Joining together: short review: research on aspartame (methanol,
formaldehyde, formic acid) toxicity: Murray 2005.07.08 rmforall

http://groups.yahoo.com/group/aspartameNM/message/1071
research on aspartame (methanol, formaldehyde, formic acid) toxicity: Murray
2004.04.29 rmforall

http://groups.yahoo.com/group/aspartameNM/message/1143
methanol (formaldehyde, formic acid) disposition: Bouchard M et al, full
plain text, 2001: substantial sources are degradation of fruit pectins,
liquors, aspartame, smoke: Murray 2005.04.02 rmforall

http://groups.yahoo.com/group/aspartameNM/message/1131
genotoxicity of aspartame in human lymphocytes 2004.07.29 full plain text,
Rencuzogullari E et al, Cukurova University, Adana, Turkey 2004 Aug: Murray
2004.11.06 rmforall

http://groups.yahoo.com/group/aspartameNM/message/1088
Murray, full plain text & critique: chronic aspartame in rats affects
memory, brain cholinergic receptors, and brain chemistry, Christian B,
McConnaughey M et al, 2004 May: 2004.06.05 rmforall

http://groups.yahoo.com/group/aspartameNM/message/1067
eyelid contact dermatitis by formaldehyde from aspartame, AM Hill & DV
Belsito, Nov 2003: Murray 2004.03.30 rmforall
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