So I had 2 newspaper ad salespeople stop in my office today presenting
me with advertising opportunities for a new local newspaper.

They claim:

#1 - Reach some 15,000 homes and some 40,000+ readers ever week.

#2 - Extremely attractive advertising rates.  A 1/4 page ad costs less
than 3 cents per home.

#3 - It's a free publication.

#4 - It's highly-visible throughout local communities.

I asked these questions:

How many copies are printed?  They replied 8,000.

How are they distributed?  They are on a newspaper stand at this
supermarket.

Anywhere else?  No, not yet.

A 4x6 ad will cost $150.  13 weeks will cost 1514.70 with a 15%
discount.  Big deal.

I wonder how they came up with their statistics.  Makes me wonder...