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Medical Forum / General / Dentistry / August 2005

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Reverse Dental Auction Site

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george1234 - 23 Aug 2005 15:25 GMT
Joel (*)  on denta com.net talks of a  Reverse Dental Auction Site

Can somone point me to the siute
TIA
G

(*) http://www.dentalcom.net/forum/showthread.php?t=1822
Joel344 - 24 Aug 2005 01:59 GMT
Good sleuthing!

The site is completely functional, up and running, but I have been s
busy with other stuff that I have not had time to devote to marketing
etc.

A poster gets three winning (lowest bids). There is no obligation o
either side to fulfill the terms of the auction. Its soley a
introduction service. If the patient is not happy they can rerun th
auction and get three more winners!

Its zero cost for both sides.

Joel

IMAGE FOLLOWS:

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[image: http://tinypic.com/azj7ur.jpg]

.

--
Joel34
Sue - 24 Aug 2005 02:03 GMT
RE: Reverse auction

Hey JoeL.  That's great!  Have there been any transactions

--
Su
Joel344 - 24 Aug 2005 02:15 GMT
A few but my marketing got interrupted. Any auction site needs high
volume ... all at once!

It won't work unless a good number of people from my local zipcodes can
log on at once.

I am trying to blend it in with the new dental facility.

Joel

Signature

Joel344

Sue - 24 Aug 2005 02:23 GMT
Joel344 Wrote:
> A few but my marketing got interrupted. Any auction site needs high
> volume ... all at once!
[quoted text clipped - 5 lines]
>
> Joel
Joel,  I am not sure what you mean.   How do you intend to blend them?
Do you mean have a link to this on the website for the new dental
facility --> or something like that?  Thanks,
Sue

Signature

Sue

Joel344 - 24 Aug 2005 14:15 GMT
Well with the commodification of dentistry, one thing that is missing on
the other side is the ability for the consumer to "compare" or to see
what a given service might cost. Its very simple really, but our dental
profession has resisted and PREVENTED patients from finding
alternatives.

As example, a patient with a raging toothache needs a tooth removed. He
calls a dentist who offers to fit him in in a week. The patient has
little opportunity for finding out that another dentist, just as good,
is sitting there right next door twiddling his thumbs. So the patient
must call dozens, maybe hundreds of dentists to find immediate relief.
If he is lucky he will find a dentist.

NON-EMERGENCY OPINION

Let's take a four unit bridge, two abutments (anchor teeth), two
pontics (replacement for missing teeth), no gum disease, relatively
healthy teeth, porcelain-fused-to-metal construction, high-noble alloy
(specified within), what's the fee?

Well it can range from $1,500 to $6,000 depending on ..... well this is
capitalism and people (dentists) are completely free to value their
services at whatever they want to value them at. Hey! Its a free
country. But patients do not have the fortitude to find out what it may
be worth elsewhere.

That's all fine and good, but its a shame for patients who reason, "Oh
I do not have $10,000 or $15,000 to get this fixed so I will have all
my teeth yanked and get dentures for $5,000.

Now in fact these plastic replacements for teeth are not the right
solution, especially when there are excellent dentists who might be
happy to RESTORE and FIX for far less.

So a non-binding, introduction resource might get more patients to the
right dentist, depending on circumstances, resources, etc.

Its a way for patients to find three guys who are thinking,

"Yeah I do not mind doing a job like that for ....... lemmmeeeseee
.... ummm, this is the low bid ....... and I can do better!"

Now when the patient shows up, if the dentist finds that the treatment
has been misrepresented, or if the dentist does not like the patient,
the dentist can politely decline. No biggie here. The patient? Same
deal. If the patient does not like the doctor, the office, anything at
all, a polite, "I will call you, DO NOT CALL ME," will do!

Joel

Signature

Joel344

george1234 - 24 Aug 2005 14:23 GMT
>The site is completely functional, up and running, but I have been so
>busy with other stuff that I have not had time to devote to marketing,
>etc.

Please, where is the site? What is it's web address?

--G
Joel344 - 24 Aug 2005 14:43 GMT
Well the site has too few items being auctioned and I do not want peopl
getting a false sense of what's going on. Its impossible to find b
googling it too because I wrote the code in ASP, where server pages ar
dynamically loaded from a database as it is requested (by doctor or b
patient). Actually one must do that as an auction always need
completely up-to-date information second-by-second. I am usin
Microsoft Acess at the back end.

I have included "bid protection" meaning that if a doctor bids the dea
by $500 less than the current bid, the software lowers the bi
decrementally as needed, say $50 at a pop while always maintaining th
lowest bid! This way no one has to sit there and watch the auction. Yo
place your best bid and check back later. The three lowest bidders ar
e-mailed to the patient, who then contacts the doctor.

The biggest challenge? When I wrote the code I was using one of m
crappy monitors and I mistook a 4+l for a 4+1. Can you believe that? I
took me a couple of weeks to find that tiny code-bustin' error
Actually, I have replaced the monitor so right here it looks okay. If
wrote the code using this monitor I would have spotted the error righ
away.

But the Reverse Auction site is completely functional, and as soon as
get my marketing in place, I will publish the web site so people ca
look over a reverse dental auction site in action.

I struck out with Google already. I had bid for certain keyword
meaning that people in my area who entered dentist into Google woul
find my ad on the right side. RESULT: Too few click-throughs. Google i
kind of clever because they can sell the adwords on a geographica
basis, meaning that anyone within 20 miles of where I am located woul
see the ad, others would not. A Dental Reverse auction needs to be
locally developed commodity. You need to transact dentistry somewha
close to home. If I were selling hot sauce by UPS well that's anothe
business product! That you sell nationwide.

If you would like screen shots I will post same.

As example, I am featuring "Dental Implants" meaning my opening scree
has photo images of four implant cases, rotating randomly. These woul
be actual cases, submitted by patients. They can include photos
x-rays, or just text, depending on the skills of the patient.

Joe

--
Joel34
george1234 - 24 Aug 2005 15:14 GMT
>Well the site has too few items being auctioned and I do not want people
>getting a false sense of what's going on

OK thank you, I won't persist if you won't say where it is

As to "fully functional", well,,, this must be a new menaing of "fully
functional",

I'm a reminded of a part of "so long and thanks for all the fish',
Arthur and his companion are about to be ejected into the void of
interstellar space. His companion  says "Don't worry we're perfect;ly
safe" to which Arthur replies" This must be a new meaning of safe"

Good luck on your work... please post when it is both functional, and
I can find it

--G
Joel344 - 24 Aug 2005 15:27 GMT
"Fully functional" means there are no bugs as of right now. Usually whe
something is in "beta" it is not published to prevent naysayers fro
complaining too much about bugs or bad design. This is out of beta an
has been published for more than a year.

By explaining "fully functional" I am alluding to the fact that withou
marketing and a robust readership, that people may start badmouthing th
site without good cause.

Conversely, if you see an auction site where twenty, fifty or severa
thousand auctions are proceeding in real time, then you can evaluat
whether it will be useful for the profession as a new paradigm. I a
more concerned that something will get into the wrong hands and
public campaign will sink the new venture.

WHAT?

Well there are factions that would want this to succeeed and othe
factions that would want it to fail. I do not mean you of course, bu
anything I type here gets widely distributed and could fall into th
wrong hands.

But thanks for the interest and thanks for the discussion.

Joe

--
Joel34
Joel344 - 24 Aug 2005 15:35 GMT
About Rod Kurthy,

Hi Sue,

I am in regular contact with Rod and I am encouraging his busines
ventures. How this might be impaced by Reverse Dental Auction is this:

AUCTION # 142

Rod Kurthy Deep Bleaching ... request by patient

INITIAL BID .... $1,500

SECOND BID .... $1,200

THIRD BID .... $1,150

FOURTH BID ..... $950.

FINAL BID Three of them!

#1 ... $950
#2 .... $900
#3 .....$850

(In this case decrementing by $50, which is established by th
patient).

Who wins who loses?

WINNERS, the patient and the doc with time on his hands, they are hug
winners ..... or the doc who has the dental assistant who can handl
this under HIS DIRECTION and help (as per etching) and does not min
$850 for the 90 minutes worth of work!

Ahemmmmmmm!

See why some folks (dentists) will hate this?

Joe

--
Joel34
Joel344 - 24 Aug 2005 15:43 GMT
Good reasons for being cautious!

I know how this syndication works! Just look at the image below. MedK
has already syndicated it and its searchable. Prior to this what w
said at DentalCom.net was only published here!

This is the POWER but also the LIABILITY of disseminating information.

So for now I gots to be paranoid!

Joel

.

[image: http://tinypic.com/b491z5.jpg]

.

http://tinypic.com/b491z5.jp

--
Joel34
Sue - 24 Aug 2005 15:51 GMT
Yes joel.  Dentists who currently enjoy large profit margins and not
much competition might not want anyone else  stepping in at a lower
bid....

HOWEVER I can see the positives for RK.  It could be an additional
marketing tool and exposure for selling for his "products."  Perhaps he
is not so concerned about the profit margins that dentists make.  Maybe
he just lieks seeing his stuff get widely distributed.  Afterall,
dentist will still make a profit.

I can also see the real positives for those dentists starting out, who
really  need more "work" (and more patients).

I think this could  be useful for pts who lack insurance and "feel"
forced to become  "bargain shoppers."  People who have an established
dentist will likely continue on as they have done traditionally.

As for the very poor... they may continue to miss out entirely..
because many lack access or may lack knowledge re: tools like computers
(elderly poor, minority poor).

If you could make this accessible to agencies that service the poor,
family services agencies,  agencies that house battered women, etc. ...
you know?  

Sue

Joel344 Wrote:
> About Rod Kurthy,
>
[quoted text clipped - 36 lines]
>
> Joel

Signature

Sue

Joel344 - 24 Aug 2005 16:07 GMT
Excellent suggestions Sue. Thanks. I originally thought about denta
insurance people or even possibly the AmeriPlan discount dental pla
people, but I cannot in good conscience support them! After all, th
Reverse Auction site will be "more disclosure, less nonsense" whil
many of the commercial sites are the reverse!

Joe

--
Joel34
Sue - 24 Aug 2005 16:15 GMT
Joel344 Wrote:
> Excellent suggestions Sue. Thanks. I originally thought about denta
> insurance people or even possibly the AmeriPlan discount dental pla
[quoted text clipped - 3 lines]
>
> JoelWell Joel.  Just keep working it!  You have out too much effort ino
this to let it fall by the wayside.  The fact that George is asking an
anxious to access it shows that there is interest and potential demand.
Good luck!  Su

--
Su
W_B - 24 Aug 2005 18:08 GMT
>FINAL BID Three of them!
>
[quoted text clipped - 4 lines]
>(In this case decrementing by $50, which is established by the
>patient).

So dentistry has fallen to the sales tactics of priceline dot com ?

--

W_B
Take out the G'RBAGE
wubbabubbazG@RBAGEyahoo.com
Joel344 - 24 Aug 2005 18:31 GMT
I dunno, has it?

I always recommend that patients establish good one-on-one professiona
relationships with dentists ... but I am in the minority here. I se
1-800-DENTIST, Find-A-Dentist, all kinds of local ads, singing jingle
on the radio, TV infomercials, the works.

So if you are biting on advertising, you may want to bite into findin
out if the fee is in line too.

Joe

--
Joel34
george1234 - 24 Aug 2005 21:01 GMT
>So dentistry has fallen to the sales tactics of priceline dot com ?

Ok, if the dentist is certified by the state board (and holds a degree
from a reputable university)  that should be reasonable   protection
for the patient, This risk is quite different from the risks of the
consumer  on priceline

The other unspoken element is the patient doctor bond. I went to the
same fellow for 25 years , at times flying back from europe for
treatment when I worked overseas. I'd continue doing it if he still
practiced, but he does not. Absent personnal recommendation, price is
one way to choose a dentist

The real thing I'm interested in is diagnosis and recommended course
of treatment. That's what i hoped to find
Sue - 24 Aug 2005 22:36 GMT
Re: Reverse Auction.I am with George on patient/doctor bond.
Once I find a good dentist, I prefer to stick
with that dentist

With that said however, there ar
many people without dental insurance tha
may jump on this.

If it takes off, some dentists may becom
burdened with additional frustrations. Imagine a
hard working dentist spending time making diagnoses,
only to have his/her pts running off to the internet
to find the best deal and then going elsewhere

.. Comments Joel

--
Su
Joel344 - 24 Aug 2005 22:40 GMT
Actually, the site addresses the "second-opinion issue" perhaps bette
than addressing the money issue. Here's an example. We just had a fir
alarm/burglar alarm installed at the new place. I called a bunch o
guys and got three of them out to look the place over. From thei
various proposals we pieced together what will be the BEST treatmen
plan for fire/burglar installation.

Now with regards dentistry, when I give a complex treatmen
plan/treatment recommendation, I WANT the patient to get a secon
opinion and as I explain it, " ......if only to check on what I jus
told you."

95 out of 100 patients politely decline. Why? Its so difficult to eve
find some doc who will take a quick look. The patient has the x-ray
and it should be simple. But just try it sometime. Dentists discourag
second opinions. Reverse Dental Auction will provide a format for it!

Joe

--
Joel34
Joel344 - 24 Aug 2005 22:43 GMT
Sue, if someone finds a better treatment idea, I want the patient to ge
that treatment no matter if it be from me or if from someone else
That's good dentistry! And YES, that happens every day of the week ..
it should happen more!

For example, I am thinking of the guy with the problematic firs
premolar ...... root canal ...... crown lengthening .... post ..
build-up ... then crown .... and here I am thinking .... "Gee I sur
hope the root lasts for a while."

A smarter dentist might have told the patient, "Better consider what
crappy root is there. Why not yank it and place an implant?"

Joe

--
Joel34
Sue - 24 Aug 2005 22:52 GMT
Joel wrote

Actually, the site addresses the "second-opinion issue" perhaps bette
than addressing the money issue. Here's an example. We just had a fir
alarm/burglar alarm installed at the new place. I called a bunch o
guys and got three of them out to look the place over. From thei
various proposals we pieced together what will be the BEST treatmen
plan for fire/burglar installation

REPLY.  I think this is great Joel.  If I am not mistaken, seems thi
what George was asking about.  How/when can we view the site?  Thanks
Su

--
Su
Joel344 - 24 Aug 2005 22:56 GMT
George would have liked our concept at the Curtis Center. A panel
of three experienced dentists were to have evaluated and recommended
a treatment plan. After that, various specialists who were time-share
one day and two day partners were to have performed the treatment
with coordination by the dentist/panel/coordinators .....

I got to grab those images again .... that would have been a
fabulous office!

Its now a Realtor (circle thinggie)'s office!

Joe

--
Joel34
Joel344 - 24 Aug 2005 23:04 GMT
Here is the Curtis Center Project
(Note: this plan is dead).

It was about second-opinion and getting suburban
specialists to devote one day or half day a week with us.

Someone else got the lease ahead of us.

Joel

.

[image: http://tinypic.com/b4gmsn.jpg]

.

http://tinypic.com/b4gmsn.jp

--
Joel34
Sue - 24 Aug 2005 23:32 GMT
RE: Curtis Facilit

Joel, The Curtis Faciltiy plan is dead.. but on this threa
you mention another dental facility.  Can you explain?
Thanks

--
Su
Joel344 - 24 Aug 2005 23:47 GMT
Do you mean this?

These are some of the inside pages of a print magazine that is bein
distributed around town.

Joel

.

2

[image: http://tinypic.com/b4hlcn.jpg]

3

[image: http://tinypic.com/b4hlk2.jpg]

4

[image: http://tinypic.com/b4hls3.jpg

--
Joel34
Joel344 - 25 Aug 2005 00:03 GMT
Some detail ......

.

[image: http://tinypic.com/b4hrir.jpg]

.

--
Joel34
Joel344 - 25 Aug 2005 01:08 GMT
Yeah I forgot ... I switched out the fonts and installed
the krinkled ones with the deeper drop shadow to give it
more 3-D effect ....

YES I like to work with graphics programs!

Joel

[image: http://tinypic.com/b4ivsm.jpg]

.

--
Joel34
george1234 - 25 Aug 2005 17:30 GMT
>REPLY.  I think this is great Joel.  If I am not mistaken, seems this
>what George was asking about.  How/when can we view the site?  Thanks,

Yes... my own interests we're particualr: that of the second opinion,
a sub set of what joel is doing.

I honestly  dont see why anyone would have a problem getting a second
opinion.  If someone recommended surgeryany pruident person would
inquire about alternatives. A second opinion is a formal way to persue
such an inquiry
Sue - 26 Aug 2005 15:04 GMT
Re: Reverse auction

George.  I find this reverse auction venture enlightening!   First off
I love to see other's innovative efforts coming to fruition.  2nd: Joe
is the type of dentist who really puts patients first.  He is concerne
about their ability to get the proper care and the ability to pay fo
needed treatments. That concern is what prompts his efforts.
Hopefully many dentists will embrace this new idea, rather than to tak
a cynical attitude.  Best regards, Su

--
Su
Sue - 24 Aug 2005 15:23 GMT
Joel
#1- Great innovative idea
#2- You have put a lot of work into this.
#3- This can be beneficial to both patients and dentist

I am really impressed and I hope this goes forward.  Although I am no
a computer programmer I write a lot of code for my job as well... fo
applications that we use in collecting and crunching data (i.e. SAS
matlab, Visual C++, Visual excel).  I do not know what you are doin
with ASP etc. .. but I CAN appreciate the frustrations that occur whe
writing code! One tiny error can take hours to find and to resolve...
uggh... can be so tedious to debug

Perhaps the next step may be marketing your new idea.  Maybe your bu
RK can help with that :-)  (Not meant entirely tongue and cheek.. but
also tend to be a bit of a dreamer

Su

--
Su
Tom - 27 Aug 2005 18:12 GMT
>Good sleuthing!
>
>The site is completely functional, up and running, but I have been so
>busy with other stuff that I have not had time to devote to marketing,
>etc.

Is it reversal-dental auction or reverse dental-auction?  I prefer the
former... sounds far more interesting.. LOL

Tom
Joel344 - 27 Aug 2005 19:44 GMT
Its all three.

1. Reverse Dental Auction.

2. The Reversal Dental Auction means you bid your money and if you win
your dentist sits in the chair and you the patient drill his teeth.

3. There is also Reversible Dental Auction, whenre you pays your mone
and the doctor/magician waves his wand and suddenly your teeth wer
back the way they were.

Joe

--
Joel34
 
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