| > Wise marketing manoeuvre, Rebrand your company name to its stock market
| > ticker symbol. Works internationally for the stock, the company and its
| > products. Never noticed it until just now.
| Why should this be a wise move? I don't see what you're driving at..
There has been a trend for companies to change their names to international
names, making them more palatable to foreign markets. For example American
Conglomerate Incorporated might have trouble selling their products to those
with anti American sentiments. OTOH switching the name to ACI at the same time
the company is refocusing its products or markets makes them identifiable
without indicating history. At one point of time they have made widgets, now
they may only provide widget development and support having stopped widget
production a quarter century ago. International Business Machines is a good
example, switching to IBM has allowed them to maintain identity while they
migrated away from their origin of business machines such as typewriters and
calculators. A large segment of IBM is the service and support that they provide
and has very little to do with "machines".
Mega companies get money from 2 sources. Selling products and investors. Linking
the two with the same name facilitates marketing for both sources. Check out a
recent name change for Patterson http://finance.yahoo.com/q/pr?s=pdco . Now
imagine you are an investor that has seen something they have started doing with
their AbilityOne Products Corp. division and think it will take off. There is no
correlation between this name and the stock market ticker PDCO.
Think about what has been happening with corporate name changes. A name no
longer signifies the product and allows the company flexibility to change form
over time. Bell telephone no longer is suitable for what the company does, OTOH
Bell Globalmedia links the various divisions together.

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Roy
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W_B - 05 Dec 2004 18:13 GMT
>Check out a
>recent name change for Patterson http://finance.yahoo.com/q/pr?s=pdco . Now
>imagine you are an investor that has seen something they have started doing with
>their AbilityOne Products Corp. division and think it will take off. There is no
>correlation between this name and the stock market ticker PDCO.
I prefer to call it PDmofoCO
--
W_B
wubbabubbazG@RBAGEyahoo.com
Take out the G'RBAGE
Roy Brown - 05 Dec 2004 18:33 GMT
| I prefer to call it PDmofoCO
Good one!
StovePipe - 05 Dec 2004 18:14 GMT
> There has been a trend for companies to change their names to international
> names, making them more palatable to foreign markets. For example American
> Conglomerate Incorporated might have trouble selling their products to those
> with anti American sentiments.
Excellent! Thanks, Roy.
SP

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