http://content.nejm.org/cgi/content/full/NEJMp0801433

"On November 22, 2007, viewers of the nationally televised Thanksgiving Day football game between the Dallas Cowboys and the New York Jets witnessed the launch of the first direct-to-consumer advertising (DTCA) campaign for percutaneous transluminal coronary angioplasty (PTCA) with a drug-eluting coronary stent. The airing of 'Life Wide Open,' the 60-second commercial for Cypher, the sirolimus-coated stent produced by the Cordis division of Johnson & Johnson, marked the dawn of a new era in medical DTCA, which has for the past decade focused on brand-name pharmaceutical agents...

(...)

We believe that the FDA should perform a critical postrelease review of the 'Life Wide Open' campaign to assess whether it meets the basic regulatory requirements for nondeceptive prescription-drug advertising. Until such an evaluation is conducted, the campaign should be viewed as a 'device' of potentially deceptive advertising and as a bold, preliminary experiment in interventional psychology." -- Drs. Boden and Diamond.

Comment:

The love of money is at the root of all evil in this world.

Be hungry... be healthy... be hungrier... be healthier...

Prayerfully in the awesome name of LORD Jesus Christ,

Andrew <><
--
Andrew B. Chung, MD/PhD
Lawful steward of http://EmoryCardiology.com
A latter-day disciple of the KING of kings and LORD of lords.
http://HeartMDPhD.com/HolySpirit/DiscipleNow