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Medical Forum / Diseases and Disorders / Asthma / September 2005It's about time...
The FDA is finally starting to crack down on pharma advertising. We'll see how aggressively they do this. It certainly took them long enough. http://www.medscape.com/viewarticle/513085?src=mp ""Industry can make efforts to better present risk information" Hence the problem. The FDA still sees it as industry's problem and not theirs. They should make all adds include some standard format for risk that includes what info is contained and how it is presented (including font size) - kind of like the nutition labels. The companies should also have to submit all ads to the FDa for approval so that tthe FDA is not then stuck playing catch-up. >Industry can make efforts to better present risk information" >Hence the problem. The FDA still sees it as industry's problem and not >theirs. >They should make all adds include some standard format for risk that >includes what info is contained and how it is presented (including font >size) - kind of like the nutition labels. The companies should also >have to submit all ads to the FDa for approval so that tthe FDA is not >then stuck playing catch-up. All good points. As long as they fail to enforce standards in the presentation of risk information, this will not help much (thus the "how aggressively" caveat). It reminds me of the FAA, who has assumed the role of cheerleader for the aviation industry instead of a protector of the public interest. This a tremendous subject. Is freedom of the press freedom to advertise? I regard advertising as pornography. Think Sharper Image.---Jack >This a tremendous subject. Is freedom of the press freedom to >advertise? I regard advertising as pornography. Think Sharper >Image.---Jack Now that you mention it, there does seem to be a whetted resemblance... http://www.ibqairpurifiers.com/ionic-breeze-quadra-245.jpg Good picture Bob. These people are smart marketeers. When first I heard their pitch on late-night TV I sure as hell wanted to go out and buy one. They may be sharper but I ain't that dull.---Jack >The FDA is finally starting to crack down on pharma advertising. We'll >see how aggressively they do this. It certainly took them long enough. > >http://www.medscape.com/viewarticle/513085?src=mp While valet parking for our local highschools's homecoming dance last Saturday night, I spoke with a friend who is an FDA muckymuck in the midwest and he felt (as he said many do in the FDA) that Commissioner Lester Crawford's recent resignation resulted from the FDA being more interested in politics than in science. He was encouraged. If that's the rank and file's feeling, then maybe, just maybe... |
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