if you care healthy you can open my web: http://www.mychlorophyll.com/

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A Case Study: Juice Plus

In 1994, when I was Health Editor of Vogue magazine. I read a report
that Juice Plus contains many of the important nutritional
constituents of the fresh fruits and vegetables from which it is made.
I hadn't heard of anything like it before (frankly, I never really
looked!. In any event, )I decided to try it since I was not consuming
enough of the natural products in my daily diet. Since then, most of
my family and I have been taking these capsules regularly.
Subsequently, I learned that several randomized, double blinded, and
placebo-controlled studies had been done on this product and the
findings were, for the most part, consistent with the current
scientific thinking that fruits and vegetables are good for you.

Just for the record, I have never had any financial interest in the
company other than having been being paid for two unrelated talks at
their company meetings some 10 and 14 years ago.

Let me emphasize that these capsules are not a substitute for eating
fruits and vegetables. They are not meant to be taken instead of food,
but only to complement a diet that does not contain them in optimum
amounts. The innumerable anecdotal stories of how well people feel are
not a substitute for scientific studies, of which there are several
valid ones.

Juice Plus is very effectively marketed, and its sales personnel are
inspired and enthusiastic. From time to time, I hear some questions
raised about whether Juice Plus is all it's cracked up to be (usually
from a competitor (whether they identify themselves as such or not).
That's part of the game in a free society. One of the criticisms is
that much of the clinical research conducted on this product has been
funded by NSA, its manufacturer. That's essentially true. However,
it's reasonable for manufacturers to sponsor research on their
products as long as the conclusions are subject to the checks and
balances of internal review boards and their conclusions are reviewed
by a peer review panel of scientists prior to publication. Although
some of the clinical research conducted on this product has been
funded by NSA, I understand that there is at least one ongoing
clinical trial currently being done by the National Cancer Institute
of the National Institutes of Health.

I have heard complaints that Juice Plus has little or no fiber. That's
true because water and some of the fiber in the fruits and vegetables
is removed in order to convert the juice into a concentrated powder.
While some fiber is restored to the capsule, it is not marketed either
as a fiber supplement or as a substitute for eating more fiber-rich
fruits, vegetables and whole grains.

Given the high cost of prescription drugs, the growing awareness of
the connection between diet and disease, and the growing number of
nutritional products on the market today, Americans should take a look
at supplements such as Juice Plus - but it's important to do it
correctly. And pay no attention to information written by anyone who
chooses to remain anonymous.
__________________________________________________________________________________________________

Juice Plus+ Just Take It!  www.energynutrition.net

Did the authors of the study first define what constitutes a vitamin
before evaluating the benefits of taking a "multivitamin?"  It doesn't
appear so.  Most consumers use typical drug store products made mostly
of synthetic materials referred to as "natural vitamins," including
synthetic beta carotene, vitamins D and E, and pharmaceutically-made B
vitamins.  Most of these inferior analogues have been implicated in
*other* studies for their questionable health effects.  I personally
use a synthetic-free food-based multivitamin and know that despite the
additional cost, I'm actually getting what I paid for.  How said that
so-called "vitamin" studies using various synthetic chemicals are
really just drug studies marketed without that important disclosure.

Timing key to multivitamin benefits

08-Oct-2003 - People who have been taking multivitamins for a long
period of time could see a reduced risk of colorectal cancer, report
researchers in the US. However they noted that the vitamins had no
effect after a short period of use.

The study, published in the recent issue of the American Journal of
Epidemiology, shows that people who took multivitamins regularly from
10 years before the start of the study had an approximately 30 per
cent lower risk of developing the cancer. Those who had only recently
begun to use multivitamins saw no significant benefits however.
Previous studies suggest that multivitamin use may reduce colorectal
cancer risk but only after a long latency period, reported the
researchers from the Atlanta-based American Cancer Society. The
authors, investigating the role of timing in vitamin use, examined the
relationship between regular multivitamins (four or more times per
week) and colorectal cancer incidence among 145,260 men and women in
the Cancer Prevention Study II Nutrition Cohort.

Current multivitamin use was reported on a questionnaire at enrollment
in 1992-1993, while multivitamin use had already been obtained for a
different study approximately 10 years earlier.

The authors observed 797 incident cases of colorectal cancer during
follow-up from 1992 to 1997. After adjustment for multiple risk
factors, they found that regular multivitamin use at enrollment was
not associated with risk of the cancer, whereas regular multivitamin
use 10 years before enrollment was associated with a 30 per cent
reduced risk.

The researchers were cautious about the study results, calling it
'limited evidence' of the association between multivitamins and the
cancer. They are also lacking evidence to determine the component in
multivitamins linked to the protective effect.

However while research showing the positive association between
multivitamin use and cancer prevention remains conflicting, a second
US report out last week suggested that use of the supplements could
help save billions of dollars in healthcare.

Funded by Wyeth Consumer Healthcare and conducted by the US-based
Lewin Group, the report found that if older adults took daily
multivitamins, the country could save more than $1.6 billion in
Medicare over the next five years.

"We were able to identify significant cost savings based on improved
immune functioning and a reduction in the relative risk of coronary
artery disease through providing a daily multivitamin to the 65 and
over population," said Dr Allen Dobson, senior vice president and
director of Healthcare Finance at The Lewin Group at a conference on
multivitamins in Washington last week. "In my experience, finding any
cost savings for preventive measures is unusual and finding cost
savings of this magnitude is very rare."

The study was based on a rigorous review of literature on the health
effects of multivitamin use among adults over 65 years old. The
researchers analysed Medicare claims files and widely accepted
Congressional Budget Office (CBO) cost accounting methods to determine
the costs and potential savings from the protection afforded by
multivitamin supplementation

Over the five-year period from 2004-2008, the study results show
potential savings from a reduction in hospitalisations for heart
attacks, as well as from a reduction in hospitalisations, Medicare
nursing home stays and home healthcare associated with infection.

The preventive benefits of multivitamins on colorectal cancer,
prostate cancer, diabetes and osteoporosis were not included in the
cost estimation, however, because the researchers concluded that
evidence currently available in these areas did not support a direct
translation from health effect to reduced heath care use within a
health insurance framework, they said.

Experts at the 'Multivitamins and Public Health: Exploring the
Evidence' meeting also concluded that multivitamins are safe,
affordable, cost-effective and accessible and that there is promising
evidence supporting multivitamin use for theprevention of some chronic
diseases such as cardiovascular disease.

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